Before I even got to the beginning of the chapter of Lesson 10, I could tell that Williams goal was to express the ideal writing style of simplicity to his readers. It is important, to yes have complex ideas that your reader will want to think about, but at the same time, witha style of simplicity so they can understand it and hopefully even base a relationship with the topic.
Many of us writers share the same difficulties. We may not know our audience or we may write with a clear understanding in our mind, but not being able to express it clearly so that our readers will understand it the same way we do! I have found that with this class, it is extremely important to write to give an understanding to your readers. Without that, you've lost everything! To establish a relationship, not only is understanding your readers and them understanding you important, but also with the use of simple word order or sentence structures.
For example, using "I" or "we" to find a basis on the relationship between you and your audience.
It is hard to be a "good" writer from the start, it's even harder to first find out what "good writing" really is. It may vary from writer to writer, reader to reader. I believe that there are many kinds of "good" writers. There are ones who voice their opinion and have a strong argument which makes their readers see and maybe even agree with their point of view. Another "good" writer in my eyes, is one that establishes a relationship and trust to his or her readers. If the reader trusts the author, than there is more likelyhood of agreement and concern with what the author may have to say.
Thus far this semester, I have learned a lot about my own writing ethics and how important writing actually is to me. To keep it simple is to keep it real and that's all one can really do!